Hero Paints has been a leading force in Kerala’s paint industry — supplying high-quality paints, coatings, and allied materials to more than 1,000 businesses across the state. Based in Cherthala, Alappuzha, we specialize in wholesale distribution, offering a wide selection of decorative, industrial, and specialty paints from India’s most respected brands.
Whether you’re a contractor, retailer, or builder, our commitment is the same: reliable supply, fair pricing, and expert support.
A Word from the Founder
What started as a modest venture has today grown into a respected and reliable name in the industry. Every milestone we’ve achieved is a reflection of the commitment we’ve made to our customers, our partners, and our team. We’ve not only delivered products — we’ve delivered promises, and that has made all the difference.
The success of Hero Paints is not the result of chance — it’s the outcome of relentless dedication, smart decisions, and a refusal to settle for anything less than excellence. Over the years, we’ve invested in innovation, expanded our capabilities, and built a strong foundation based on ethics and performance.
To our loyal clients, partners, and team: thank you for being part of this journey. The best is yet to come.
— Amal
Founder, Hero Paints
Ms. Jisha Amal, the Managing Director of Hero Paints drive our brand forward. My journey in this industry began with a deep belief: that paint is not just color on walls — it’s identity, emotion, and transformation. That belief sparked a vision, and today, I lead Hero Paints with a mission to redefine standards in quality, service, and innovation.
I immerse myself in every aspect of the business — from client relations and marketing to operations and financial leadership — building a company culture rooted in trust, performance, and bold ambition with the one marked by digital transformation & customer-centric strategies. The energy, clarity, and forward-thinking mindset of our team will ensure that Hero Paints continues to lead and inspire.
As a woman entrepreneur in a competitive space, my path has been anything but ordinary — but it’s that very grit and challenge that fuel my fire. Not just managing a business; but creating a legacy. Hero Paints is my platform, my passion, and my promise —-“Building a brand. Leading a revolution.”
— Jisha Amal
Managing Director, Hero Paints
To be the most sought-after solution provider in the region, that meets all paint and related requirements at International Standards.
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To continuously innovate, develop, and evolve consistently so as to deliver and adopt sustainable measures and maximize customer satisfaction.
16 years ago, a small enterprise that was set up in the District of Alappuzha in Kerala, Hero Paints was Mr. Amal’s (CEO, Hero paints) first business venture that turned out to be an indisputable success story. Hero paints stands high in the glory of sixteen years-long entrepreneurial caliber displayed by its proprietor.
